Coke vs PepsiPepsi and Coke’s Uncivil Wars Essay

Chapter 9 in Competition Demystified: Uncivil Cola Wars: Coke and Pepsi Confront the Prisoner’s Dilemma What are the sources of competitive advantages in the soda industry? First we should look at industry structure. The cola companies buy raw materials of sugar, sweeteners and flavorings from many suppliers then they turn the commodities into a branded product which consists of syrup/concentrated combined with water and bottles. The companies are joined at the hip with their bottlers/distributors who then sell to many retail outlets. Selling bulky and heavy beverages lends itself to regional economies of scale advantages. The soda companies cannot operate successfully unless their bottlers and distributors are profitable and content whether company-owned or franchised. The existence of barriers to entry indicates that the incumbents enjoy competitive advantages that potential entrants cannot match. In the soft drink world, the sources of these advantages are easy to identify. First, on the demand side, there is the kind of customer loyalty that network executives, beer brewers and car manufacturers only dream about. People who drink sodas drink them frequently (habit formation), and they relish a constancy of experience that keeps them ordering the same brand, no matter the circumstances. Both Coke and Pepsi exhibit the presence of barriers to entry and competitive advantage—stable *ROE can be influenced by whether bottlers’ assets are off or on the balance sheet Second, there are large economies of scale in the soda business both at the concentrate maker and bottler levels. Developing new products and advertising existing ones are fixed costs, unrelated to the number of cases sold. Equally important, the distribution of soda to the consumer benefits from regional scale economies. The more customers there are in a given region, the more economical the distribution. A bottler of Coke, selling the product to 40% to 50% of the soda drinkers in the market area, is going to have lower costs than someone peddling Dr. Pepper to 5% to 56% of the drinkers. During the â€Å"statesmen† era of Pepsi and Coke, what actions did each of the companies take? Why did they help raise profitability? Note the stability of market share and ROE. ROE dipped in 1980 and 1982 as Pepsi and Coke waged a price war. Yet, market shares did not change as a result of the price war—both companies were worse off. Pepsi gained market share in the late 1970s versus Coke. Coke was slow and clumsy to respond. Price wars between two elephants in an industry with barriers to entry tend to flatten a lot of grass and make customers happy. They hardly ever result in a dead elephant. Still, there are better and worse ways of initiating a price contest. Coke chose the worst. Coke chose to lower concentrate prices on those regions where its share of the cola market was high (80%) and Pepsi’s low (20 percent). This tactic ensured that for every dollar of revenue Pepsi gave up, Coke would surrender four dollars. Coke luckily developed New Coke which allowed it to attack Pepsi in its dominant markets in a precise way—minimizing damage to Coke’s profits–and force a truce in the price wars. They made visible moves to signal the other side that they intended to cooperate. Coca-Cola initiated the new era with a major corporate reorganization. After buying up many of the bottlers and reorganizing the bottler network, it spun off 51% of the company owned bottlers to shareholders in a new entity, Coca-Cola Enterprises, and it loaded up on debt for this corporation. With so much debt to service, Coca-Cola Enterprises had to concentrate on the tangible requirements of cash flow rather than the chimera of gaining great hunks of market share from Pepsi. PepsiCo responded by dropping the Pepsi Challenge, toning down its aggressive advertising and thus signaling that it accepted the truce. Profit margins improved. Operating profit margins went from 10% to 20% for Coca-Cola. Pepsi gain was less dramatic but also substantial. Both companies focused on ROE rather than market share and sales growth. The urge to grow, to hammer competitors and drive them out of business, or at least reduce their market share by a meaningful amount, had been a continual source of poor performance for companies that do have competitive advantages and a franchise, but are not content with it.

Development and Diversity Essay

When a child is conceived they begin to develop in the mother whom and continue to develop until adulthood. Today we look at these developments and find new ways to teach children that all develop at different rates. Throughout history child development was ignored and little attention was paid to the advantages in their early abilities such as language usage, and physical growth that occurs during childhood and adolescence. Throughout the years there has been many people have come up with theories that support the growth of the development of children. I will talk about one of these theories here. B. F. Skinner, who carried out experimental work mainly in comparative psychology from the 1930s to the 1950s, but remained behaviorism’s best known theorist and exponent virtually until his death in 1990, developed a distinct kind of behaviorist philosophy, which came to be called radical behaviorism. He also claimed to have found a new version of psychological science, which he called behavior analysis or the experimental analysis of behavior (Richard Culatta) The behaviorist theory is a worldview that operates on a principle of â€Å"stimulus-response. All behavior caused by external stimuli all behavior can be explained without the need to consider internal mental states or consciousness. Originators and important contributors of this theory are John B. Watson, Ivan Pavlov, B. F. Skinner. The behaviorist theory is based off of positive and negative feedback to students in a classroom. It is a way to train the students in learning the correct way so they can keep moving onto the level of their education. An example can be a mouse in a cage that is really thirsty. Well the mouse will do and try anything to get out of that cage to get something to drink but when it finds the feeding bottle and see that all it has to do is push the little tab on the end to get some water the mouse is satisfied. The same go for students and children. Children will fight tooth and nail to try and get out of anything that they do not like but if they see a reward at the end they will stay with it to get the reward. This keeps them focused and controlled at the same time. There are three main contributors to this theory John B.  Watson, Ivan Pavlov, B. F. Skinner. These three have all contributed to this theory in one way or another. John B. Watson conducted research on animals, children, and advertising to further the theory. Ivan Pavlov conducted research on temperament of children, conditioning and involuntary reflex actions. Finally B. F. Skinner invented his own philosophy called radical behaviorism. All of these men have helped to improve on the theory to help us understand children’s learn and development better so we can teach them in better ways. Education is what survives when what has been learned has been forgotten† (B. F. Skinner) The theory of behaviorism can be used in a classroom setting in many ways. It is the way that it is used that will determine if it works for the teacher and the student or hurts the teacher and the student. Giving children goals at an early age to accomplish tasks in the classroom can be a really good thing. Children always want a reward for the things they do. They are taught that at a very early age with their parents when doing thing like picking up their rooms and getting a reward for that at home. Well that carries into the classroom setting also. To reward students is giving them very positive feedback on their work many teachers use the star system. A large chart on the wall with all the student’s names and stars for the good work they have done. This gives students a little push to do their best because they want those stars so they can be proud or even get a reward for the most stars. This is a great idea in most cases but teachers need to be careful with this also because it can backfire on them. If you have a student that is a slower learner and does not receive stars like the others this can hurt that student and their learning. Yes there has be negative feedback with positive feedback but if all the child gets is negative feedback it can lead to them just giving up and we do not want that. So we have to walk a fine line when it comes to using different techniques in the classroom. All students are different and learn different so we have to work around that so all of our students receive the same education as the other. You can use activities in your classroom that go along with behaviorism and that will benefit your students in many ways. For example take ten sentences that go along with your lesson plan. Say you are teaching about animals in your class this week you can make up ten sentences and leave one word out of each sentence. Then you would list the missing words out of order and have the children fill in the blanks with the words that are off to the side. You can give rewards for their work to stimulate them in doing their best by giving a sticker for each one they get correct. This is a good way to do it because you have a really good chance of getting at least one sticker and all are happy but most of the kids will do well because they are going to try for more than just one. There are many different theories in education that can help a teacher in the classroom. These all work to give the student a better learning experience. It is the way you use them that will determine if they work or not for you and your students. With behaviorism you need to give positive and negative feedback to your student it is that you have to walk a fine line so you do not discourage your students from learning but make them want to be the best student they can be.

Art and discipline Essay Example | Topics and Well Written Essays - 750 words

Art and discipline - Essay Example Business management, therefore, ensures business profit continuity. Many artists are into business through their works. Artists’ works attract many people and this brings in the relationship between business and the arts. Gabriel Orozco is one of the well-known artists in the world. Gabriel was born in Mexico in 1962 (Bonami & Zegher, 1996). He studied arts in both Mexico and Spain. He uses the natural objects and landscape to make viewers imagine on the themes of the nature. Gabriel’s art relates to business management in some ways. For example, business management ensures real coordination of the business stakeholders for business continuity. On the same hand, artists ensure that art business continues by ensuring that the work they are making attract large number of people. Every artist must ensure that business strategy is well defined in order to attract large population. This will generate more profit to the artist. This is exactly what Gabriel is doing in his wor k. Gabriel affects in the world in many ways through his arts. He is different from the other artists in the way he expresses most of his arts. He has a secret in his way of doing things. He mainly uses found objects in his arts. He also uses photos taken from the streets to display his arts. He could photograph the left objects which have been left ass litter. He could go ahead d and present these objects as art. He took the litter from one of the Mexican coastal areas and arranged them in a rectangular manner. These objects included bottles, tennis balls, glasses, light bulbs and hats from construction workers. All these dumped objects made most parts of his arts. Gabriel never used studios and this made him unique and a role model for many young artists mainly in his motherland, Mexico. He worked only included the objects he got from wandering around (Bonami & Zegher, 1996). Gabriel was one of the few people who would learn from things that can be liked and those that one can hate. For

Team Creation Paper Essay Example | Topics and Well Written Essays - 1000 words

Team Creation Paper - Essay Example Failure to establish these two very important components that should characterise the qualities of the team members will likely to impact negatively on the project. Another consideration when selecting team members is the aspect of availability. This entails that people who are flexible and committed to the project and can be readily available are given preference than chancers. Another consideration in selecting the team members is that they should have something to contribute to the overall project. Team members are selected on the basis of the knowledge and skills they possess about that particular project. In the same vein, these members should show a willingness to get along with the other team members towards the attainment of the goals of the project. Another strategy that can be used to select project team members is through the establishment of the members’ willingness to abide by the rules and the parameters of the project. Those who are not prepared to learn or shar e their ideas may not be capable to be selected as team members. b. Some of the team building strategies are going to be outlined in detail below. First and foremost, a task breakdown is the foundation for team building which helps the project manager to assign the right people to the right project tasks (Morris 2008). This foundation stage of team building is concerned with setting the vision, goals and objectives of the team. This strategy is very important in team building in that it clearly spells the direction upon which all the members of the team should follow towards the attainment of the project goals set. The other strategy in team building involves clarifying the roles of the team members. This helps minimise conflicts and misunderstanding as each and every member of the team will be aware of the role expectation in the project. The other strategy of team building is centred on establishing group norms that will shape the conduct of all the team members. Determining the t ask processes is another strategic factor in building a project team which will promote team cohesiveness. Dynamics related to the team such as issues related to interaction of the team members, communication, decision making process as well measures for conflict resolution are some of the strategies that can be taken into consideration when building a project team. These factors play a pivotal role as they are meant to ensure that the goals of the team are clearly spelled as well as attempting to minimise the chances of conflicts in the team. c. Within a diverse project team, potential areas of conflict may be a result of negative behaviour among members of the team where the members may disagree with one another or the direction of the team (Kerzner 2006). The major cause of conflict in a team is the aspect of diversity which encompasses such factors as age, culture, gender and work values. In some instances, senior employees may attempt to insubordinate their junior by virtue of seniority in terms of age which is a cause of conflict. This can also go hand in hand with the aspect of gender where in some cases women may be looked down upon by virtue of their sex and gender. This is a major cause of conflict where there is unfair treatment of the members of the team on the basis of gender. Cultural factors in a diverse proje

Reflection Assignment Example | Topics and Well Written Essays - 250 words - 3

Reflection - Assignment Example Also, this will enable me to implement the decisions I have taken with boldness. I would like to be a humble leader because I will be able to respect the ideas of other people in my place of work. In addition, I would like to be a just leader because this will enable me to consider the welfare of others and treat them fairly and without favor. Morality will guide me in discerning what is acceptable in the society and help me to do what the society considers as upright. Being compassionate will help me to treat others with dignity. Finally, as a leader I would like to be wise so that I can be able to make decisions that worthwhile (Chapter 3). A leader can acquire morality by learning from the environment they are brought up in such as schools, family, friends, states and religion. They can learn by emulating others or by experiencing the challenges they face in life (Chapter 3). In conclusion, a leader should possess certain traits that will guide them to relate well with others and remain moral in the society. Good qualities are acquired through personal experience or by learning from

The person who influenced my life Essay Example | Topics and Well Written Essays - 250 words

The person who influenced my life - Essay Example His hard work in academics was rewarded by his generally high intellectual level that outmatched his classmates. This also helped him to establish his personal business against economic strains. He defied economic odds and saved every possible portion from his low initial income, in his youth, to establish a small business that has continually grown. He has also been a loving man who keeps every friend and relative close. He always has time to socialize with people and even sets aside his personal time to listen to people’s needs. This is particularly why I got so close to him in my adult age. While his loving and caring attitude protected me from bulling schoolmates when I was a child, he taught me as an adult, the benefits of loving and caring for the macro society. His ability to excel in both academics and athletics has also been a source of inspiration that an individual can successfully explore more than one potential. This has motivated me into entrepreneurial ventures while still in school and he always encourages me that I can

Explication or interpretation of a poem Essay Example | Topics and Well Written Essays - 1250 words

Explication or interpretation of a poem - Essay Example Rather than pick out one person in a crowd, he preferred to paint images of an emotion, or a feeling, that could be felt in the breast of all men and all women, regardless of who they were, where they came from or what their experience in life has been. Even when one person was selected to be the star in a given poem, such as in â€Å"The Mercy†, Levine managed to convey the thoughts included in such a way as to include all people in the sentiment. Although â€Å"The Mercy† is primarily a poem regarding the ship in which his mother traveled to America when she was a small child, Levine manages to find a way of establishing the name of the ship as the human characteristic it embodies, throwing the irony of the ‘welcoming’ shore into the phrases and providing a tactile sense of something that can never be enough. The point of view of the poem has an interesting twist to it in that it is both first person present and third person past. Levine appears in the poem as the first-person narrator, which imbues the lines with a sense of immediacy and urgency despite the fact that they are relating a story more than 83 years old. This is established in the very first line when he tells us â€Å"The ship that took my mother to Ellis Island† (1) was named ‘The Mercy.’ Through this perspective, he is able to adopt a more conversational tone of voice which serves as an invitation to the reader to ride with him a ways on the rhythm and beat of the words. In addition, the use of phrases such as ‘my mother’, ‘I read’ and ‘I located’ help to bring the listener even further into the story, while the age of the story is emphasized through â€Å"the yellowing pages of a book† (21) and the fact that the ship â€Å"eighty-three years ago was named ‘The Mercy’† (2). In this action, it is possible for the reader to see not Levine doing these things, but perhaps

DEATH, DYING, & BEREAVEMENT Essay Example | Topics and Well Written Essays - 750 words

DEATH, DYING, & BEREAVEMENT - Essay Example Infact children have an uncanny knack of imbibing more than we realise. They are tuned to picking up easily from what they hear and observe around them. It is just that when it come to expressing their feelings they are at a loss which is misunderstood and their actions are then misconstrued. Especially when a child is grieving we tend to make it more difficult by smothering them and making the situation even more complex than the experience itself. Ignorance of a Childs needs especially during the time of grief can make things worse not knowing how to react or help with the Childs emotional needs. We first need to realize that grieving is a normal process and not something to worry about. The grieving symptoms can be anything from loss of appetite to withdrawal and acute loneliness. The intensity can vary depending on the Childs attachment to the deceased person and how much the loss actually means to the child. In any case the parent’s role would be to support the child through the bad phase and not help them submerge their feelings. The child should be given the freedom to grieve in a way which they find comforting. Caring and listening can be the best tools to use when it comes to caring for a grieving child. The child might have questions which may seem irrelevant to an adult while in reality the answers we give them can go a long way in the recovery process and be a guide to their future as well. Children who are grieving usually tend to be aloof and withdrawn, giving them the assurance that it is normal and natural to feel sad would be the best way to start. It might be challenging for a widowed person to deal with the Childs trauma when he or she is grieving herself. The uncomfortable circumstances and our own denial can make it hard on children. Looking to the Childs needs in the stressful times and sharing their concerns with understanding

Sheet Pile Design Coursework Example | Topics and Well Written Essays - 2000 words

Sheet Pile Design - Coursework Example The latter is caused by earth pressures reaching the limiting state on both side of a considered retaining structure, which thereafter moves towards the excavated area until the full-zone failure is reached. As movement can occur on the bottom part of the wall, the analysis of the structure will be taken as a free body. Thus there will be modified free earth support method (The free earth support revised method) and fixed earth support method. It is worth mentioning that both methods have assumed that active stress condition have been fully developed behind the retaining wall while the passive stress is right in front of the structure. This will allow for calculation using coulomb or Boussinesq theories that consider the actual stress distribution. 1. Modified free earth support method of analysis According to Clayton et al (1993, pp213-214), this method often gives the most economical design for retaining walls. For structure such as cantilever wall, the soil at the lower part of th e pile should be strong enough to resist overturning moments. As shown in the above figure, the passive zone should be adequate in order to prevent lateral deflection and rotation at the lower end of the wall. However, the main principle behind the modified free earth support method of analysis is the assumption that the embedment of the wall is allowed to move and this will be to a certain distance under the action of the applied lateral earth pressure; this will cause the occurrence of negative bending moments at the considered location. This results in a statically determinate structure, only stable under certain conditions. Therefore, if a cantilever wall is to be designed based on this analysis, only the external passive and active forces will be considered. For the fact that the former will not be sufficient to cancel out the latter, in case of large and tall retaining structures no equilibrium will be meet. This will be because no fixity has been assumed at the bottom of the pile, as a consequence the structure will be under mechanism. When the structure has a height greater than 3m, this will not be the ideal design as the negative moment at the bottom of the file will increase with respect to height (increase of the active stress). As a consequence, to achieve equilibrium, strut or anchor must be added in the design. The addition will placed at the top of the structure, as shown in the picture below, to cancel out the negative moment at the base. Hence, the number of anchor will be directly proportional to the height of the wall. (Delattre, 2001,p3) When anchor or tie is added, the bending moment diagram of the wall will be as shown in the picture below. It can be seen that when moment is created by the anchorage at the top, at the bottom of the pile, the negative moment has been cancelled out; this will be only if both are equal or the former is greater than the overturning moment. As a consequence equilibrium has been satisfied; a moment created by the tie is balanced by the active earth pressure above it. Lancellotta (1995, pp305) explained: â€Å"the failure mechanism envisaged in this case involves a rotation about the anchor†. Here, the rotation of moment at C (shown in the above picture) will enable for calculating the depth by which the pile has to be embedded to satisfy equilibrium against rotation; in other words, the shear strength of the soil is mobilised with respect to the depth of embedment. The equilibrium of horizontal translation gives then the force of the anchor as a high anchorage force will result in movement of the pile

Medical Modal Essay Example for Free

Medical Modal Essay Explain the two models of disability and the impact of each on practice: †¢ Medical Model Disability is seen as the problem; not attempting to overcome challenges presented from disability. Therefore people with disabilities are excluded and miss out on lots of things in life †¢ Social Model The environment and society are seen as the problem, not the disability. All people are included where possible and the environment and resources can be adapted to make things possible. Why is a positive attitude towards disability and specific requirements important? Having a positive attitude helps to ensure that children and people with disabilities and specific requirements achieve positive outcomes in their lives. Positive attitudes promote positive learning and development and gives the person or child high self-esteem, self-reliance and self-confidence. It is about adapting the environment or society to meet the individual’s needs. Explain how inclusive practice promotes equality and supports diversity. Assistive technology (AT) can help disabled people to perform functions that they couldn’t otherwise do, such as electric wheelchairs, voice recognition on their computer for mobility and communicating. Speech therapists can support children with cerebral palsy for example or other conditions that cause difficulty with speech. Health professionals will help children with cystic fibrosis. Additional learning support at school could help a child with autism or dyslexia. Portage workers help support the family and child when they may have developmental or learning difficulties, physical disabilities or other Special Educational Needs. FIRST team can give advice and show strategies for children with behavioural difficulties.

The food-chocolate

The food-chocolate Essay Draft Introduction History Scharffen Berger et al. (2007) state that cacao plants were first used by an ancient tribe, the Olmecs (1200 to 300B.C.). Soon, the Mayans began using the cacao. The Mayans will make a cold, bitter drink by grounding the cacao bean, and mixing it with spices, water and chilies. The cacao was also believed to be a divine gift by the Toltecs. Between the 14th and 16th centuries, cacao beans were used as a form of currency by the Aztecs. After the Spanish took over the Aztecs, they began drinking chocolate hot and sweet. Chocolate bars were made possible by Joseph Fry in 1847. Chocolate continue to evolve, becoming the popular treat we all know today. How It Is Made Cacao beans are removed from their pods before fermenting and drying. The fermented and dried beans are then roasted, winnowed, milled and pressed, creating chocolate liquor. The chocolate liquor is then mixed with different ingredients to make different types of chocolate. Then the mixture has to be refined, conch, tempered and moulded before the chocolate bar is made. Types of Chocolate Chocolate has evolved into many types. For example, bitter chocolate, milk chocolate, white chocolate and many more. Myths One popular chocolate myth is that chocolate is believed to cause acne. Studies have shown that there is no link between chocolate and acne. Another myth is that chocolate causes migraines. Again, research has shown that there are no facts relating chocolate to migraines. Thesis Statement Chocolate myths have brought up many debates on the nutrition value of chocolate. Thus, this study investigates the health value of chocolate. This study draws on information gathered from various articles, World Wide Web sites, and a personal survey. Chocolate is Healthy High antioxidant value First of all, chocolate has a higher antioxidant value than blueberries. Antioxidant is a substance, such as vitamin C, vitamin B or beta carotene, which counteracts the damaging effects of oxidation in a living organism. (Concise Dictionary) Cacao has been found to have a higher antioxidant capacity than red wine and tea. Red wine, tea and blueberries are well known food with high antioxidant value. A chocolate with high cacao content contains a higher antioxidant value. (Yap 2010) The antioxidant value of different types of food can be seen in Figure 1. Thus, it can be concluded that dark chocolate, bittersweet chocolate and unsweetened chocolate, which all have higher cacao contents than other types of chocolate, is beneficial for our health. Chocolate also defends the body from damage of free radicals. Free radicals are unstable, highly reactive forms of oxygen that can attack the body in various ways. Antioxidants protect the body from free radicals, which are being categorized into various types and they inflict varying degrees of cellular damage in different parts of the body. (Yap 2010) Free radicals are neutralized by antioxidants. This will prevent any change in the structure of healthy cells, thus curbing any cause for chronic diseases. Lowers Blood Pressure Chocolate helps arteries relax, widen and maintain their flexibility. According to Scharffen Berger et al. (2007), a research involving a group of four hundred and seventy men, tested on whether chocolate has the same ability as red wine and tea to reduce risk of heart disease. It was found that the men who consumed the most cocoa-containing products were half as likely to die from cardiovascular disease as those who consumed the least. This is because cocoa helps arteries relax, widen and maintain their flexibility, which aid in lowering blood pressure. Besides that, chocolate is found to have the ability to raise HDL (good cholesterol) According to Yap (2010), a study in a Penn State University showed that volunteers following a diet containing small amounts of cocoa powder had their the good cholesterol (HDL) raised. Bad cholesterol (LDL) remains the same because the antioxidants in cocoa slow down the oxidation of LDL which prevents hardening of the arteries. Furthermore, Thompson and Manore (2009) also revealed that studies have shown chocolate have the ability to reduce risk of cardiovascular diseases. Lowers anxiety / Brightens mood It is well-known that chocolate releases endorphins chemicals in the brain. Endorphins chemical in chocolate is released by a compound called phenylethylamine (PEA). This results in a pleasurable feeling. Chocolate companies in Belgium, France, Switzerland, Germany, the United Kingdom and the United States have collected a data that revealed twenty seven percent of consumers in these countries buy chocolate to improve their moods. (Yap 2010) Chocolate releases natural feel-good chemicals called endorphins in the brain. (Scharffen Berger et al. 2007) Chocolate raises serotonin levels in the brain. Ordinary chocolate is known to raise serotonin levels in the brain, which produces feelings of elation. (Scharffen Berger et al. 2007) Smolin and Grosvenor (2008) explained that consuming chocolate causes the brain to produce natural opiates, which dulls pain and improves mood. In addition to that, Scharffen Berger et al. (2007) state that chocolate is one of natures most concentrated sources of theobromine. Theobromine is a mild, natural stimulant and cousin of caffeine. However, theobromine is not as strong as caffeine. Theobromine has been used as a cough suppressant. Although the theobromine level in chocolate is not as high as those found in clinical trials, eating a bar of dark chocolate will still help when one is having a bad cough. Provides a lot of energy In addition to that, some chocolate are used by the military. Scharffen Berger et al. (2007) explained that twenty to forty pounds of chocolate were shipped overseas to field bases during World War I. During World War II, chocolate bar rations have to meet specific requirements set by the U.S. Army. The bars needed to be about four ounces, high heat resistance, little taste and high food value. According to Smolin and Grosvenor (2008), chocolate is energy-dense and provides one hundred and fifty thousand calories per ounce. These chocolate are easily eaten and usually bought for traveling. Chocolate is Not Healthy Some chocolate are stripped of its health promoting properties Unfortunately, some facts have shown that chocolate is not as healthy as intended. First of all, dairy products added to chocolate inhibit the absorption of nutrients. According to Yap (2010), some studies indicate that ingesting dairy products hinders the absorption of the nutrients of cocoa. Eating milk chocolate would just be taking in empty calories. Besides that, the antioxidant level is not raised. It is even lowered in certain cases. Drinking dairy products while eating chocolate also result in the same effect. This lowers the nutritional value of chocolate. A great example of a type of chocolate stripped of its health properties is the white chocolate. According to Star (2005), white chocolate does not have any cocoa bean content. The cocoa beans are the main source of nutrients for chocolate. Without the cocoa bean, white chocolate only has a high content of fats from both cocoa butter and milk fat. This makes white chocolate the least healthy choice of chocolate. Some chocolate contain high sugar and fat contents The most beneficial chocolate are those with a high concentration of chocolate liquor and bitter taste such as dark chocolate or bittersweet chocolate. This bitter taste came from the flavanols in chocolate. As a result, many manufacturers take out this bitter component or add lots of sugar to rid chocolate of this bitter taste, making chocolate not as healthy as it is supposed to be. According to Yap (2010), even some semi-sweet chocolate can have up to sixty five percent of sugar. Another fact is that chocolate may cause hormonal imbalance due to the high sugar level. Many types of chocolate are added table sugar, which is a host of serious health disorders such as hormonal imbalance, diabetes, heart disease, and cancers. (Yap 2010) High calories All the unwanted sugar in chocolate results in very high calories. According to Yap (2010), many commercially marketed chocolates tend to have very high sugar and fat contents. Empty calories are also a result from the added dairy product as it inhibits the absorption of cocoa nutrients. According to Yap (2010), extensive studies conducted on animals have proven that consuming high calorie food shortens lifespan. As a result, eating the wrong type of chocolate will give the exact opposite of what the benefits should have been. Some chocolate contain artificial sweeteners Lastly, chocolate for diabetes contains artificial sweeteners. The artificial sweeteners added into Chocolate for diabetes are very known neurotoxins. They also cause the same hormonal imbalance from consuming other sugary foods (Yap 2010) Yap (2010) also found that studies have shown that insulin could be secreted in response to sweet-tasting beverages, irrespective of whether they contain table sugar. Natural sweeteners are by far healthier and safer than artificial sweeteners. But many manufacturers still use artificial sweeteners to make chocolate for diabetes. Conclusion Based on the evidence discussed, I strongly believe that chocolate is healthy. The types of chocolate which have low cacao content and high sugar content, such as milk chocolate or white chocolate, should be avoided. Chocolate myths should also stop spreading. This way, more people can know that chocolate is actually beneficial. The government and non-government organizations should do their part in educating the public about the health benefits of chocolate. This way our countrys cocoa industry can improve. I believe that we can gain the health benefits of chocolate if we eat it in moderation and choose the right kind of chocolate, such as dark chocolate.

Great Powers In The 17th And 1 :: essays research papers

Great Powers in the 17th and 18th Centuries In the 17th and 18th centuries, Great Britain, France, and the Hapsburg Empire were all competing for the fate of Europe. France, in particular, was caught between being a continental power or a world power; taking control of the Rhine and most of Central Europe, or taking control of The New World. France’s primary goal at the time was for control of the Rhine, but this goal was not without obstacles. Great Britain’s main concern was to keep the balance of power in Europe on their side, while expanding overseas. The Hapsburg Empire’s goals were dealing with conquering the Holy Roman Empire and the Germanic states, in turn taking over the entire continent from the inside out. All 3 of these great powers were being opposed from their pursuits, and survival was always the top concern. Also, after 1660, a growing multipolar system of European states made decisions within each state based more on national interest than before, when most conflicts and militaristic deci sions were based on religion. Louis XIV(1661-1715) is responsible for a considerable gain in the power of France. He had huge armies, (at some points reaching up to half a million troops), that were organized with barracks, hospitals, parade grounds, and depots to support them. Along with an organized enormous fleet at sea, France became a true hybrid power. Its energies were diverted between continental aims and maritime and colonial ambitions. For two decades with no real competition, France was successful, but other powers soon built up enough recourses and power to challenge it. By 1713, and the Treaty of Utrecht, France’s boundaries were established covering the Saint Lawrence River valley, the Ohio and Mississippi river valleys, the West Indian islands of Saint Domingue, Guadeloupe, and Martinique. Constantly defending these territories with the navy, and wars on land with Italy and other states, split French energy into the navy and military. Never putting enough effort into just one of these two di visions, French strategy was described as a constant â€Å"falling between stools†, with no direction. If one of the two divisions were solely concentrated on, French success within that division would have been much more successful. Also, France’s economy was not strong. France was much wealthier than countries such as England, but the weak economical structure, tax strategy, interest policies, and lack of a proper system of public finance in France made less money per capita than in than most states.

Tender Is the Night Parallels Fitzgerald’s Life Essay -- Tender Is the

Tender Is the Night Parallels Fitzgerald’s Life Away! Away! for I will fly to thee, Not charioted by Bacchus and his pards, But on the viewless wings of Poesy Though the dull brain perplexes and retards: Already with thee! Tender is the night†¦ -From â€Å"Ode to a Nightingale† by John Keats Charles Scribner III in his introduction to the work remarks that â€Å"the title evokes the transient, bittersweet, and ultimately tragic nature of Fitzgerald’s ‘Romance’ (as he had originally subtitled the book)† (Fitzgerald ix). Tender Is the Night parallels Fitzgerald’s own struggles with his mentally ill Zelda, and the characters are carefully constructed from his interactions with the social elite of artists, composers and Hollywood personas on the French Riviera and Rome, among other settings. From the fall of 1925 to the spring of 1934, Fitzgerald revised his fourth novel seventeen times before it was published—he was still revising it when he died in 1940. Over those years he continually promised Perkins the novel, but had to delay due to his incessant creative manipulation and extenuating personal circumstances. When he began work on the novel in 1925, he was battling debt and a severe drinking problem. His idea for his fourth novel centered around matricide and a movie director named Francis Mularky. In this version, the protagonist Mularky befriends an expatriate group and then mentally falls apart, subsequently killing his mother. The inspiration for this character, according to Bruccoli, came from two of Fitzgerald’s friends: Theodore Chanler, a composer that shared in the over-indulgent expatriate life with F. Scott and the couples, the Murphys and the MacLeishes, and then abruptly dec... ...ultiple sanitariums and found himself attracted to a young actress, Lois Moran. The novel is a chronicle of the unraveling of a character that eerily foreshadows Gatsby’s own unraveling from a drinking problem, an ailing wife and fading professional success. Works Cited: Bruccoli, Matthew J. â€Å"A Brief Life of Fitzgerald.† F. Scott Fitzgerald: A Life in Letters, ed. Bruccoli with assistance of Judith Baughman. New York: Scribner’s, 1994. Online: http://www.sc.edu/fitzgerald/biography.html Bruccoli, Matthew J. The Composition of Tender Is the Night. Pittsburgh: University of Pittsburgh, 1963. Fitzgerald, F. Scott. Tender Is the Night. New York: Scribner, 1933. 1982 ed. Stern, Milton R. Tender Is the Night: The Broken Universe. New York: Twayne, 1994. Other Sources: â€Å"Books and Works.† Tender Is the Night Parallels Fitzgerald’s Life Essay -- Tender Is the Tender Is the Night Parallels Fitzgerald’s Life Away! Away! for I will fly to thee, Not charioted by Bacchus and his pards, But on the viewless wings of Poesy Though the dull brain perplexes and retards: Already with thee! Tender is the night†¦ -From â€Å"Ode to a Nightingale† by John Keats Charles Scribner III in his introduction to the work remarks that â€Å"the title evokes the transient, bittersweet, and ultimately tragic nature of Fitzgerald’s ‘Romance’ (as he had originally subtitled the book)† (Fitzgerald ix). Tender Is the Night parallels Fitzgerald’s own struggles with his mentally ill Zelda, and the characters are carefully constructed from his interactions with the social elite of artists, composers and Hollywood personas on the French Riviera and Rome, among other settings. From the fall of 1925 to the spring of 1934, Fitzgerald revised his fourth novel seventeen times before it was published—he was still revising it when he died in 1940. Over those years he continually promised Perkins the novel, but had to delay due to his incessant creative manipulation and extenuating personal circumstances. When he began work on the novel in 1925, he was battling debt and a severe drinking problem. His idea for his fourth novel centered around matricide and a movie director named Francis Mularky. In this version, the protagonist Mularky befriends an expatriate group and then mentally falls apart, subsequently killing his mother. The inspiration for this character, according to Bruccoli, came from two of Fitzgerald’s friends: Theodore Chanler, a composer that shared in the over-indulgent expatriate life with F. Scott and the couples, the Murphys and the MacLeishes, and then abruptly dec... ...ultiple sanitariums and found himself attracted to a young actress, Lois Moran. The novel is a chronicle of the unraveling of a character that eerily foreshadows Gatsby’s own unraveling from a drinking problem, an ailing wife and fading professional success. Works Cited: Bruccoli, Matthew J. â€Å"A Brief Life of Fitzgerald.† F. Scott Fitzgerald: A Life in Letters, ed. Bruccoli with assistance of Judith Baughman. New York: Scribner’s, 1994. Online: http://www.sc.edu/fitzgerald/biography.html Bruccoli, Matthew J. The Composition of Tender Is the Night. Pittsburgh: University of Pittsburgh, 1963. Fitzgerald, F. Scott. Tender Is the Night. New York: Scribner, 1933. 1982 ed. Stern, Milton R. Tender Is the Night: The Broken Universe. New York: Twayne, 1994. Other Sources: â€Å"Books and Works.†

By using computers in schools, do students become smarter? :: Essays Papers

By using computers in schools, do students become smarter? Schools all over the world have computers in their classrooms that are used everyday. With greater technology available, many people believe that students learn more by using computers and the internet. There are people on the other hand though, who think that schools would be fine without the use of computers. Students of all ages use computers to learn new things. People have different views on whether or not students become smarter by using computers in school. Henry Jay Becker, an education professor at the University of California has been evaluating how schools and teachers use computers for classroom instruction for over 20 years. He believes that computers should be integrated into classrooms for students to use so they can have more skills. The constructivist philosophy that Becker supports stresses student interest and teachers see themselves more as facilitators rather than sources of knowledge for students. Teachers with more computer knowledge are more likely to use several different software types in the classroom. In his research, Becker has found out that students who use the computer daily in the classroom have better word processing skills than those who do not. They also are more likely to use a computer when not in school. Larry Cuban, an education professor at Stanford does not believe in the use of computers in the classroom. Cuban supports the traditional teaching philosophy in which the teacher goes over material in a structured way and assigns practice of material. In this teaching style, the teacher follows exactly what the curriculum says and makes sure all students know that material. He believes that teachers should teach students so they can be prepared for real life. Larry Cuban states this in one of his articles, â€Å"The primary purpose of public schools is to prepare students academically for a workplace that keeps our economy productive and competitive throughout the world.† Cuban stresses how school systems spend millions of dollars for schools to get computers, internet, etc. but rarely use them. Most teachers use their computers more at home than at school.

Wordsmith and The Gold Mountain Coat

The poem â€Å"Wordsmith† is talking about a boys father who is constantly working on their house. To perfect it. It mentions how he â€Å" he fills and smooths and sands as filling in all of the empty crevices. † While the boy is watching though I can sense some sadness, maybe for the fact that his father spends more time on the house rather than with him. He might feel as if the imperfections of the house are more important then him. The short story â€Å"The Gold Mountain Coat† is about a father named Sam sing. Sam has an rugged appearance it states that he rarely smiled or even talked for the matter. Sam has two sons Ken and john. He was proud of the fact that when he was unable to look after the chines restaurant anymore he would have to sons to take over. Sam seems very unfriendly. He never visited the other family with his son. His life seemed to be devoted to the restaurant rather that to his family. The similarities between the fathers in the â€Å"Wordsmith† and â€Å"The Gold Mountain Coat† would have to be that they both work very hard. I think that they do it for their families. To show that they care deeply and want to provide a nice place to live and help sustain a good life. In â€Å"Wordsmith† is says that the fathers â€Å"love keeps him moving from room to room†, meaning that he does it out of love although it may come off as if he doesn’t care. In â€Å"The Gold Mountain Coat† it shows that he actually has a lot of love for his family and works hard to provide for them even though it may not seem as it and that the sons are afraid of him. When john asked for a second coat for him and his brother and that his son could grow into it Sam said yes. I think that shows a lot of love. Both fathers are very caring and both do everything out of love.

Analysis of Charles Dickens’ †Sketches by Boz Essay

‘The Streets-Morning’ by Charles Dickens is an extract taken from ‘Sketches by Boz.’ It is a descriptive piece and follows prominent features of the literary sketch technique, as it contains no prominent plot. The speaker narrates the â€Å"appearance presented by the streets of London an hour before sunrise on a summer’s morning.† The extract is in the first person narrative. This feature adds intensity and supports the use of details. First person narrative is generally considered unreliable due to lack of witnesses and external verification; however, the detached and objective narration by the speaker prompts readers to think otherwise – â€Å"now and then a rakish looking cat runs stealthily†¦bounding first on the water-butt then on the dust hole†¦Ã¢â‚¬  The sentence structures used support the use of detail and imagery. The speaker uses complex-compound sentences that are long with two or more sub-clauses. The use of these help create the atmosphere and heavy early morning slumber – â€Å"There is an air of cold, solitary desolation about the noiseless streets which we are accustomed to see thronged at other times by a busy, eager crowd, and over the quiet, closely shut buildings†¦Ã¢â‚¬  Through this narrative, readers are made aware of the close attention to detail the speaker employs. The mood of the extract is established through the sentence structure and setting. A relaxed and comfortably detached perspective is evident. In many ways it is similar to the morning itself, gently unfolding as the darkness fades. The narrative time and context is established through the subjects described in the setting. â€Å"Coach-stands† lying deserted in the larger thoroughfares remind readers of the 19th century. This is supported by the fact that they are described as ‘coach stands’ and not bus stands. Imagery plays an essential role in a literary sketch and is seen widely in this extract. The speaker uses concrete and abstract imagery. The use of metaphors lends a sense of what the speaker is feeling or trying to describe to the reader. Such metaphors are: â€Å"The days are swarming with life and bustle† the reference to honeybees shows a restlessness which was similarly used by John Keats in ‘Ode to Autumn† – And still more, later flowers for the bees, †¨Until they think warm days will never cease.† The bee metaphor is used to show activity that contrasts with the early morning street. The second metaphor is – â€Å"stillness of death is over the streets,† perhaps the most foreboding of lines in the extract, this metaphor could serve as a possible foreshadowing for impending events. The street itself becomes an important motif. It represents a path that leads somewhere, however, readers could question whether this could be leading to activity or stagnation. This theory is supported with the images of the â€Å"drunken, the dissipated, and the wretched.† The policeman similarly, is also preoccupied with his â€Å"deserted prospect.† The description of the street is similarly presented in Tennessee Williams’ ‘A Streetcar Named Desire†Ã¢â‚¬â€œ â€Å"The houses mostly white frame, weathered grey with rickety outside stairs and galleries and quaintly ornamented gables to the entrances of both. It is the first dark of an evening in early May.† The houses become symbols of who their inhabitants are in the extract. They give readers insights to where they live, how they live and who they are. The â€Å"quiet, closely-shut buildings† are perhaps the only privacy the residents have. The speaker brings in social context through this description and the tone shifts to one of fragmentation and futility with the description of – â€Å"The last houseless vagrant whom penury and police have left in the streets, has coiled up his chilly limbs in some paved corner, to dream of food and warmth.† The social context and strata becomes ironic when the last drunken man is home before sunlight, while the â€Å"orderly† part of the population are still asleep.† The opening lines of T.S. Eliot’s ‘Preludes’ also refers to an early morning scene similar to the one in the extract, using personification – â€Å"The morning comes to consciousness Of faint stale smells of beer From the sawdust-trampled street With all its muddy feet that press To early coffee-stands.† Human qualities are given to the cat who is – â€Å"rakish looking.† The character of whose develops as the speaker gives him gender and infers that â€Å"his character depended on his gallantry.† The use of personification adds further detail to the narrative with – â€Å"A partially opened bedroom-window here and there, bespeaks the heat of the weather, and the uneasy slumbers of its occupant.† The extract uses language in distinct and deliberate ways to shape meaning. The vocabulary used helps infer that the speaker is mature; this is seen with use of words such as â€Å"penury,† â€Å"profligate† and â€Å"dissipated.† A sentence of importance in shaping such meaning is – â€Å"The drunken, the dissipated and the wretched have disappeared.† The trochaic features at the end of each word, helps to reveal the distant and condescending manner in which the speaker is viewing these people. The order in which these words are presented form a climatic effect. Also seen is the use of the adverb â€Å"then† in describing the cat’s actions, which gives dramatic effect – â€Å"Bounding first on the water-butt, then on the dust-hole, and then alighting on the flag-stones.† The use of inversion by the speaker helps readers to concentrate on certain parts of the narrative. This is done in deliberation to gain readers’ attention, particularly in – â€Å"An occasional policeman may alone be seen at the street corners,† as opposed to the conventional ‘may be seen alone.’ Such emphasis is also used in – â€Å"cold, solitary desolation.† The speaker employs onomatopoeia to describe a drunken man’s inebriation with – â€Å"roaring out the burden of the drinking song of the previous night.† The speaker has a noted tone of detached indifference. This mood could be due to the futility of the modern age and monotony of these peoples lives in the eyes of a keen observer. The historical, social context comes back to the forefront and the void between the country and the urban life is seen. This effect of the 19th century and industrial revolution is addressed in – â€Å"The few whose unfortunate pursuits of pleasure, or scarcely less unfortunate pursuits of business cause them to be less acquainted with the scene.† Grammar and punctuation support meaning. The use of dashes shows a flow of thought or in the case of describing the cat, shows action and continuity. The use of the color grey in the â€Å"somber light of daybreak† supports the mood and futile atmosphere, seen also in O’ Henry’s ‘Gift of the Magi’ – â€Å"Della finished her cry and attended to her cheeks with the powder rag. She stood by the window and looked out dully at a gray cat walking a gray fence in a gray backyard.† The extract concludes with a reference to the figures in the early morning streets as â€Å"exceptions† other than which the â€Å"streets presents no signs of life, nor the houses of habitation.†

Assignment on Ncc Bank

Assignment on Customer Satisfaction of National Credit & Commerce (NCC) Bank Limited, Bangladesh Company Profile: National Credit and Commerce Bank Ltd. bears a unique history of its own. The organization started its journey in the financial sector of the country as an investment company back in 1985. The aim of the company was to mobilize resources from within and invest them in such way so as to develop country's Industrial and Trade Sector and playing a catalyst role in the formation of capital market as well.Its membership with the browse helped the company to a great extent in this regard. The company operated upto 1992 with 16 branches and thereafter with the permission of the Central Bank converted in to a full fledged private commercial Bank in 1993 with paid up capital of Tk. 39. 00 corore to serve the nation from a broader platform. Since its inception NCC Bank Ltd. has acquired commendable reputation by providing sincere personalized service to its customers in a technolog y based environment.The Bank has set up a new standard in financing in the Industrial, Trade and Foreign exchange business. Its various deposit ; credit products have also attracted the clients-both corporate and individuals who feel comfort in doing business with the Bank. Mission: To mobilize financial resources from within and abroad to contribute to Agriculture's, Industry & Socio-economic development of the country and to play a catalytic role in the formation of capital market.Vision: To become the Bank of choice in serving the Nation as a progressive and Socially Responsible financial institution by bringing credit & commerce together for profit and sustainable growth.Our wide range of merchants include Hotels, Restaurants, Airline and Travel Agents, Shopping Malls, Hospitals, Jewellery Shops, Mobile Phone and Internet Service Providers, Petrol Pumps and many more! Now NCC Bank Visa Credit Cards can also be used at all 142 ATM’s Booth and 600 POS (Point of Sale) of Dut ch-Bangla Bank. Instant Cash Advance: You do not need to carry cash any more if you have a NCC Bank Credit Card. You can withdraw cash up to 50% of your credit limit from any ATM across the country that shows Visa logo. Credit Facilities: NCC Bank Visa Credit Card offers you free Credit facility up to 45 days and minimum of 15 days without any interest (Purchase only). Supplementary Card | | | |NCC bank Visa Credit Card holder can also enjoy spouseCredit Card free of cost for lifetime and issue more Supplementary card. | | | |Reward Programs | | | |As a NCC Bank Visa Credit Card holder, you will accumulate Treasure points for every purchase made by using Visa Credit Card. For every Tk. | |50 and USD 1 spent on your Credit Card, you will earn 1 and 1. 5 Treasure Point accordingly and be closer to redeeming the reward of your | |choice. | | |Flexible Payment Option | | | |With the NCC Bank Visa Credit Card, you have the convenience to pay as little as 5% of your outstanding (or Tk. 50 0, whichever is higher) | |on the Card account every month, thus having the power and flexibility to plan your payments. | | | |Auto-Debit Payment Facility | | | |With the NCC bank Credit Card, you no longer have to stand in long queues for paying your monthly bill. You can pay your monthly bill | |through NCC Bank Account by instruction Auto-Debit. | | |Corporate Visa Credit Card | | | |Corporate is characteristic of individuals acting together; â€Å"a joint identity†; â€Å"the collective mind†; â€Å"the corporate good†. | | | |The new dimension of NCC Bank Visa Credit Card is Corporate Credit Card which has already started to benefit the Corporate Houses. | Objective of Corporate Customers *Fast and Accurate Services *Effective Communication *Attractive Pricing (Annual fee 50% discount on card fee) *Strong Communication *Smiling faces of the Bankers *Good Ambience in the Bank Our Corporate Offer Particular |Small (10-100) |Medium (101-500) |Large (500 above ) | |Card Fee |50% |50% |(Negotiable) | |Rate of Interest |2% |2% |2% | |Cash Withdrawal |2% |2% |2% | |Purchase |2% |2% |2% | |Maximum period of interest free |45 Days |45 Days |50 Days | |Replacement Card Fee |Charges |Charges |Free | |Late Payment Charge |Charges |Charges |Free | |Excess Over Limit Charges |Charges |Charges |Free | |Balance Transfer Facilities | | ||If anyone holds other Bank Credit Card, then NCC Bank will issue a credit card with equivalent limit and will issue a pay order by debiting| |card A/C from balance transfer option for the equivalent amount of total outstanding in order to full settlement and cancellation of other | |Bank A/C. | |Remittance Products | | | | | | |[| | | |p|Special Interest rate on Savings and Term Deposits | | |i| | | |c| | | |]| | | |[| | | |p| | | |i| | | |c| | | |]| | | | | | | |[| | | |p|Wage Earners Welfare Deposit Pension Scheme | | |i| | | |c| | | |]| | | |[| | | |p| | | |i| | | |c| | | |]| | | | | | | |[| | | |p|Loans for Real E state (Land purchase and House construction/renovation) | | |i| | | |c| | | |]| | | [| | | |p| | | |i| | | |c| | | |]| | | | | | | |[| | | |p|Advance against Regular Remittance | | |i| | | |c| | | |]| | | |[| | | |p| | | |i| | | |c| | | |]| | | All Services: |Brokerage House | | | | | | | |[pic][|Member, Dhaka Stock Exchange Ltd. |pic] | | | | | |[pic][|Full Service Depository Participant | |pic] | | |Treasury Service | | | | | | | |[pic][|Primary Dealer of Govt.Approved Securities | |pic] | | | | | | | |Remittance Service | | | | | | | | | | | |[pic][|Correspondence arrangement with more than 330 Financial Institutions all over the World | | |pic] | | | | | | | |[pic][|For Wage Earners Remittance we have Agency arrangement with 12 reputed Exchange Housescovering major Locations of our Expatriates | | |pic] | | |

Theme of Love in Sonnets 18, 75 and 43

In Shakespeare's sonnet 18, Edmund Spenser's sonnet 75 and Elizabeth Barret Browning's sonnet 43 a key idea encompassed through all of them is the theme of love, which is portrayed using an array of language features most commonly figurative language. Shakespeare uses Figurative language to help himself portray the theme of love in sonnet 18 . â€Å"Shall I compare thee to a summers day? † at the start of the sonnet he asks a rhetorical question too himself if he is able to compare the beauty of his lover and his love for that person through a summer's day.But he decides against this instead using an extended metaphor to describe just how much better this person is compared to a summers day â€Å"Thou art more lovely and temperate. † This line in the sonnet means that this person is more lovely and constant than a summers day, he uses this extended metaphor to show exactly how much he is in love with this person, as the complete octet and two thirds of the sestet in the sonnet are dedicated to describing and making his lover sound perfect in every way.He then uses the last two lines of the sestet to explain to his lover that even when both of them are dead and gone beyond the grave, that they will still be famous because of his sonnet describing his love for that person. â€Å"So long as men can breathe, or eyes can see, So long lives this, and gives life to thee. † I believe that Shakespeare knew all these years ago that people will always fall in love and this is the key to this sonnet living on and in turn the person he wrote it for. In the same way Shakespeare is trying to immortalize his love through a sonnet using figurative language, Edmund Spencer does also. One day I wrote her name upon the strand, But came the waves and washed it -away† He is talking about how he is trying to write her name in the sand, but the waves a metaphor for time keep on destroying it meaning he has to do it again. â€Å"Again I tried to write it wit h a second hand, But came the tide, and made my pains his prey† He uses personification to make the tide sound like a predator and this helps with the visual imagery of time slowly destroying everything. This helps show truly how much he loves this women if he is willing to go against time to prove his love for her.It shows that he does not care about things like time and will do whatever it takes to make sure his love for his partner is immortalized and that she is forever known because of it. He reinforces his eternal love for her through the use of repetition in words like fame, eternize and glorious and this helps the reader understand the kind of the love that Edmund Spenser depicted through this sonnet so long ago. Quite like sonnet 18 I believe that Edmund knew that similar love to his own would always be around even if slightly watered down and that no matter what age people were in this sonnet would remain true for the timesFrom the first line of Elizabeth Barret Brow ning's sonnet 43 you already know she is talking about romantic love and she does this in the sonnet by using figurative language. â€Å"How do I love Thee† she starts off by asking herself a rhetorical question about the right way to love her partner, from this alone you can tell that she is deeply in love and wants to make sure she is perfect for him. She continues from there by using a metaphor to describe her love for him. â€Å"I love thee to depth and breadth and height† what she is saying through this metaphor is that she loves him in every way humanly possible for her and that she is his to love.She incorporates repetition as a way of explaining all the romantic ways in which she loves him. â€Å"I love thee freely, as men strive for right, I love thee purely as they turn from praise†¦ † Because of these language features a vivid image is portrayed of her love for him, and this makes it easier to understand what kind of message she is portraying thr ough the sonnet. To conclude sonnets 18,75 and 43 all share a key theme this theme is love. Love is depicted in all of these sonnets from the use of figurative language.Figurative language is used as it helps give the reader a vivid image of the love portrayed through these sonnets. Sonnet 18 is about someone who has fallen in love, sonnet 75 true love and sonnet 43 romantic love. yet even though they are three different types of love displayed, all three sonnets none written by the same person all talk about how because of their sonnet their lover will forever be famous and this has remained true. As even though man is in a new era people still and will probably always be affected by the overwhelming strength of love.

Summary of support group meeting that focuses on mental health needs, Assignment

Summary of support group meeting that focuses on mental health needs, eg. depression etc - Assignment Example In a situation where she would not manage to access it, she had to go home or eat whatever was available, but the desire to eat would height. The worst problem was that she only craved for junks, a situation that resulted in uncontrolled weight gained, which made it very difficult for her to walk for long distances, run or even participate in activities that required physical strength. The meeting had eight members and each individual had a different story to share concerning their eating disorder, and how their families were tirelessly seeking ways through which they would help them solve the problem. I felt a sense of belonging, because I was among individuals that completely comprehended what I was going through and they were willing to share and engage each one of us in finding a solution to the problem that we were facing. I thought for a while, why it took so long to join the group, but I realized as most other members revealed that I lived in denial that I did not have a problem. I feel grateful to the people that encouraged me to take the step of engaging in the group therapy, because it helped me deal with the problem of isolation and stereotype that people who did not understand what I was going through displayed. As Halter and Varcarolis (2014) assert, group therapy offers quality ground on which people facing a similar issue can share their experiences and strategize ways to deal with the

Management Accounting Research Paper Example | Topics and Well Written Essays - 1500 words

Management Accounting - Research Paper Example In a case where the building is not being utilized, the cost which is $9000 will be paid. Explanation: The variable unit cost (unit cost of hamburgers) remains the same even if the number of units sold change. However the total cost increases as the increased number units is multiplied by the unit cost. On the other hand the unit fixed cost and total fixed cost (building rent) remains the same since its cost is not dependent on the number of units sold therefore all the cost has to be paid for the rent. Financial accounting illustrates the performance of a business over specific periods (usually at the end of an accounting year). They are directed towards external users of accounting information such as investors and creditors. These accounts typically present a historic view on the financial performance of the business [1] Management accounting is used by the management to record, plan and control the activities of a business and to help in taking decisions. They can be made for any period or accounting year. It provides information for internal users like the employees, managers, and executives of the company. Management accounts largely focus on analyzing historical performance to give budgets and forecasts for the future. [1] GAAP (generally accepted accounting principles) and Accounting Standards are followed in financial accounting while in managerial accounting there are no legal requirements to prepare management accounts. [2] Reporting Format In management accounting confidential financial reports are prepared for the exclusive use of top management within an organization. Specific accounting formulas and equations are used to reach to these reports. Such reports may include: Sales Forecasting reports; Budget analysis and comparative analysis; Feasibility studies; Merger and consolidation reports While on the other hand financial accounting helps prepare financial reports, that include the basic reporting requirements of profitability, liquidity, solvency and stability. Both internal and external users can view these reports. [2] Time Period of Information Managerial Accounting gives the management those reports that are future-oriented, while Financial Accounting give reports based on historical information to use statistical methods to reach at future values. [2] Detail of Information The details from financial accounts provide information on the business as one unit rather than analyzing the different elements of the business. [2] The management accounts focus on specific areas of the activities performed by the business such as information about its products, the different locations of business or the information about the departments. [2] Nature of Information The nature of information provided by financial accounts is mostly monetary. While management accou

Cirque du Soleil Case Study Example | Topics and Well Written Essays - 2750 words

Cirque du Soleil - Case Study Example (Cascio, W. (1998) Modes of communications are extremely open and the authorities that certain hierarchical titles could impose are practically imaginary. And a Cirque du Soleil core value is respect for cultural diversity. Inspite of the incessant growth that the company has experienced, it has always known how to ensure solidity among employees and maintain a strong sense of belonging. Cirque had tried decentralizing management into three regional divisions The management at Cirque Du Soleil aims at providing "presenting a unique blend of creation and the performing arts, of architecture and the arts in general." the company had only one goal with respect to the customer: "When a customer enters the big top, he will have an experience he will never forget." the management by creating an employee newsletter, la boule, composed of employee submissions that were uncensored. The company's basic objective is to provide an affordable form of entertainment to the audience. Basically, by reinventing the concept of circus. By employing new and innovative individuals with unique skills in the business , companies can expect profits to rise . Payne, T. (2000) The casting director for Cirque, said it was a constant challenge to find the right artists Cantin tried to select artists to fit into the currently conceived productions, she also looked for their potential contributions to future productions at Cirque. Recruiting sources are methods used by organizations to transmit information about open positions to potential applicants (Breaugh 1992). Traditionally trained artists learned, often for the first time, to perform in an intensely multicultural background (A.R. (2002). When hiring artists from different countries, Cantin took into consideration what their no artistic needs were. During auditions, Cantin tried to measure two key dimensions besides pure talent: "Can they continue to develop" and "Can they be generous in the show" The paradox of hiring people, who were really good at what they did, for what they did have to be aligned with the primary work of the organization. Management Level: This can actually get pretty complex and in order to carry this out the Staff at human resource department need to carry out staffing activities. This can be done through the training of employees, recruitment of new employees, rotation of the current employees, lying of f of any staff that can be deemed extra. The bottom line is to get the right staff, with the right skills at the right place.' Management is about coping with complexity' (Gabarro, 1992) Thus, it can be concluded that the Strategic staffing process are easy to use and implement and

Human Rights Declaration Essay Example | Topics and Well Written Essays - 1250 words

Human Rights Declaration - Essay Example It will also relate the role of education for community empowerment and of rights advocacy. UN Universal Declaration of Human Rights The United Nation’s Universal Declaration of Human Rights is an embodiment of world’s recognition of all persons’ inalienable rights for liberty, property, justice, and peace (UN, 2012). The instrument is upheld globally and is protected by laws or treaties, as ratified by member states, to make it part of the laws of every countries (UN, 2012). The declaration extols human rights as essential component for national development, social cohesion, world peace and in improving opportunities for international or national growth (UN, 2012). The declaration guarantees human freedom, equality and security to fully enjoy the right to life. It rejects all forms of discrimination and violence while it accords to everyone the right to avail legal remedy, fair trial, and equal treatment under rule of law following the doctrine on the presumptio n of innocence until one is proven by court as guilty (UN, 2012). The declaration further assures people of their right to travel, the right for asylum, to acquire property, to be part of associations, to participate in good governance, as well as, the right to privacy (UN, 2012). The law likewise promote the right for social security, education, and to avail opportunities commensurate to anyone’s educational attainment and skills (UN, 2012). ... Elsewhere in the world, repressive regimes have subjected people to severe human rights violations (HRVs) which oftentimes stripped them of their rights to dignity and life. Some cases would even illustrate how the state resorts to deprive peoples on their right life, peace and security during war, or in the escalation of state-sponsored crimes, and of terrorism. In Uzbekistan, for example, human rights advocates documented violence and torture that were inflicted to prisoners which prompted the United States, European Union and the European Bank for Reconstruction to investigate (Human Rights Watch, 2011).2 The most prominent report on torture was that photo in 2002 of Muzafar Avazov, a religious human rights advocate, who died after he was submerged by his interrogators in boiling water (HRW, 2011, p. 1). His dead body also bore some marks and scars of violence. Such issue has serious implication about how the criminal and justice system works in Uzbekistan (HRW, 2011, p. 2). The c ase was further aggravated with series of indiscriminate killings which victimized a number of innocent civilians in the areas of Andijan (HRW, 2011, p. 2). This motivated UN to intervene and investigate the pervasive human rights problem even within its criminal justice system. UN also openly condemned the incessant use of force and violence against civil society and decided to enforce sanctions for the abuses made. It wielded international pressure to ask Uzbek government to undertake reforms of governance and in its judicial system. Such case like this has positive implications to the Universal Declaration of Human Rights—as an international policy which set global standard in the introduction of governance and for judicial

Will US dollar lose its role as the global reserve currency before Essay

Will US dollar lose its role as the global reserve currency before 2050 - Essay Example There is a tendency among governments and individuals to diversify by storing the value of their wealth in other dominant currencies, other than the dollar or converting them into commodities. The BRICs development bank, weakening dollar trend, increased US budget deficit, emergence of alternative contender currencies, and shifting pricing away from the dollar elaborates on the serious threat the US dollar faces, in its position as the global reserve currency. The US Dollar has served as the dominant and world reserve currency for about seventy years today, since the adoption of the system back in the 1940s. Over the years, it gained acceptance and increased use in international transactions and by governments’ central banks for purposes of storing value, exchanges and invoicing transactions. It brought numerous advantages to the governments across the world, and especially the US citizens, whose purchases of goods or services have been at much cheaper rates compared to foreign nations. Some countries went on to peg their currencies to the dollar, but they have experienced the risks besides the benefits of the act. Though still a global reserve currency, the US dollar has been faced by numerous challenges towards the end of the 20th century and the past one decade. Inclusive to this are the exposed weakening US dollar, depreciated dollar and risk of volatility, emergence of challenging currencies to the dollar, changing monetary in stitution and dollar pricing, and diversification against the dollar. Though a debatable issue, the US Dollar is more likely to lose its role as the global reserve currency by 2050. It appears that countries are slowly changing their currencies in trading of products even at the international level. Where dollars have been used, other currencies are taking control. For example, most wise and even rich people have studied the behavior of the

Nursing education in the present-day Essay Example | Topics and Well Written Essays - 2250 words

Nursing education in the present-day - Essay Example The key to this problem is difference between expectations and reality. The university-workplace transition is, therefore, marked by the students' expectations of the graduate year and the hard reality that they encounter in the workforce setting (Heslop, L. et al., 2001). In response to this perceived gap and in response to the understanding that this will affect the employee satisfaction and employee retention, most of the hospitals developed transition programmes, such as, nurse externship that offered the fresh graduates scope to develop clinical skills enough to enter the formal work force. The conditions that promoted such a plan still exist, and now the authorities having seen the benefits of such transition programmes and having sensed the stresses commonly faced by new registered nurses are stressing on the successful transition of the new graduates to the registered nurse role (Starr, K., and Conley, V.M. 2006). The three factors inherent in special attention to the transition phase of a registered nurse are changes in nursing condition, changing nursing education and healthcare trends, and the reality shock that the new nurses experience. The other agenda was to ease the transition from a student to registered nurse by creating opportunities for the new nurses to acquire basic nursing skill competence and to develop confidence in practice (Allison et al., 1984). The benefits would be immense. If the registered nurses continue to work in the same environment in the second year of practice, the falls and falters of the first year in the phase of transition would enrich the nurses' experience and would allow them to develop a customized strategy for the same environment, if not by experience, at least by...Wellington: Ministry of Health, Published in January 2004 by the Ministry of Health, PO Box 5013, Wellington, New Zealand. Royal Pharmaceutical Society of Great Britain and British Medical Association ( 2000). Teamworking in Primary Healthcare. Realizing Shared Aims in Patient Care. London: Royal Pharmaceutical Society of Great Britain and British Medical Association.

What are the principal institutions of the European Union To what Assignment - 1

What are the principal institutions of the European Union To what extent do these institutions engage with the sources of EU law - Assignment Example This therefore means that the laws were formed for social and political reasons. There are three laws that originate from the EU laws. These are treaties, regulations, recommendations and directives. Regulations are directly applicable to all the member states as from the date it is implemented without any action from the member states. A directive is applicable to all the member states of the EU, but the national authorities have the right to choose the form or method. Decisions on the other hand are only binding to the states to which it is designated. Any regulations and directives addressed to particular member states must be published in the Official Journal of the Communities. Some of these laws apply to some of the Member States while others do not. Some of the European Union laws are binding while others are not (Fairhurst, 2009, 72). The EU Institutions were basically created with the main aim of giving an impression to an continually closer Union of European states. The members of the European Union kept growing over time which resulted in an increase in the number of responsibilities for the EU. Over time the Institutions have increased in number and broadened and are more numerous. There are over a dozen of European institutions but only five are really important. There are European Council, Council of Ministers, Parliament, Commission and EU Court. The three institutions that make up the â€Å"institutional triangle† for the European Council law is the Council, Commission and the Parliament. Other minor institutions that exist under the European Union are the European Court of Auditors, the European Investment Fund, and the European Economic, the European Central Bank and Social Committee and others. This institution serves one main purpose which is to steer the political direction chaired by the Head of States. This Institution is often mistaken with The Council of the European Union, which refers to a meeting of ministers who

Hollywood and Hip Hop Stereotypes Essay Example for Free

Hollywood and Hip Hop Stereotypes Essay For this activity, I choose this picture of American tennis champion Serena Williams. In the photo, Williams is wearing the latest attire for tennis which tends to reveal more skin as shown in her midriff-baring shirt for women players though it is meant to allow more freedom of movement and at the same time keep the player’s bodies from heating up during grueling matches. In this photo, it would appear Williams typifies the brute stereotype associated with African-Americans where those who are physically endowed, especially men, are savage, wild and violent and likely to be lustful (Ferris State University, 2010). Although this tag applies to men, this photo shows it could be applied to Serena though she has not declared herself a lesbian. Her physique is the result of her intense training regimen that comes with being an athlete in a sport that also requires strength. She can hardly be labeled as â€Å"Mammy† or even †Jezebel† where the former is laid-back and docile and the other is alluring but promiscuous. Her powerful strokes, her rippling muscles and nearly her athleticism makes her a â€Å"Brute† as all blacks are treated this way whenever they try are associated with sports. In conclusion, it would appear are blacks athletes or anyone physically endowed for that matter are classified brutes and along with that are the jokes or stereotyping. Racists believe this is the result of the evolution from apes to humans as the former are renowned to be the very aggressive and violent and the black people are said to have inherited these same animal traits which makes them faster, stronger, and more durable. Naturally, nobody in his right mind would think every black man is a dangerous animal waiting for the right moment to unleash his beastly qualities. If one were to judge a person it should not be on the basis of his ability, rather than the color of his skin and should not immediately subscribe to stereotypes despite the fact they do excel in sports. It is apt to frighten the womenfolk, prompting their fathers or husbands to protect them from these â€Å"savages† which of course, is wrong. Reference Ferris State University. (2010). Jim Crow Museum of Leftist Memorabilia. Retrieved July 24, 2010, from Ferris State University: http://www. ferris. edu/jimcrow/menu. htm

Knowing Minds Is A Matter Of Authority Essay Example for Free

Knowing Minds Is A Matter Of Authority Essay The idea or the concept that I wanted to discuss which I find most interesting is the poem â€Å"What a Wonderful World† by Louis Armstrong. I find it interesting because of the details on how he described things around him. He mentioned seeing trees of green and red roses and he can even see them bloom. How the tress feed the birds and how the birds scatter the seeds, how the flower provides foods for butterflies and how the butterflies transfer the pollen, they help each other to survive. Armstrong uses variety of phrases to describe the beauty of nature. His words persuaded me so much that after hearing the song, I myself also find the world so perfect, so beautiful, and so magical. The concept or idea that I found to be problematic is Antonio Damasios studies about Spinoza. He discuss in details the human mind and behavior, stressing on emotion and feelings, decision-making, recollection, communication, and imagination. It was a good stuff and he was indeed very good when he discuss things in his books, however I consider it to be problematic because it didn’t answer all the questions being asked. I find his idea about equating the human nature’s equal to bad condescending and biased. I believe that each human being is naturedly good and if given a chance to do good will do right. We have one thing in common we are all human being . And it is already innate of us to be humane. We were created in God’s image and being the reflection of our good Maker man in his truest sense is good. The book entitled â€Å"Mind Into Matter†, by physicist Fred Alan Wolf, resonates the â€Å"Knowing Minds Is A Matter Of Authority† by Rupert Stasch. They both support an idea about the importance of the mind and how it controls everything in the human body. They support each other ideas about the mind, the human will, and how it affects one’s behavior toward something.

Why is Frankenstein Guilty?

Why is Frankenstein Guilty? I may die; but first you, my tyrant and tormentor, shall curse the sun that gazes on your misery. Beware; for I am fearless, and therefore powerful. -The Monster, Ch. 20 I, the miserable and the abandoned, am an abortion, to be spurned at, and kicked, and trampled on. In Waltons final letter to his sister, he recounts the words that the monster speaks to him over Victors dead body. This eruption of angry self-pity as the monster questions the injustice of how he has been treated compellingly captures his inner life, giving Walton and the reader a glimpse into the suffering that has motivated his crimes. This line also evokes the motif of abortion: the monster is an unwanted life, a creation abandoned and shunned by his creator. Frankenstein was a man whose ambition led to a disaster; His actions led to evil. Is Frankenstein an innocent? In my opinion, he was not an innocent. The meaning of innocent is to free from evil or guilt. The word Frankenstein is defined in the dictionary (Encarta Dictionary) as a creator of something that causes ruin or destruction, or brings about a personal downfall, showing a well suited name. A common quotation is that One is innocent until proved guilty, If this quotation is applied to Victor Frankenstein, he would be innocent, for creating a human, which was morally and contextually incorrect; He would be innocent for allowing the murders of William, Justine, Elizabeth and Clerval to take place. It may be true that Frankenstein did not physically murder, however, he is the main cause, and the reason they died. Frankenstein never admitted to his families what he had done; he never took responsibility for his actions. The so called monster murdered for companionship, not to seek revenge from his victims, but to seek revenge from Frankenstein. The circumstances forced Frankensteins monster to do so, Victor was the instigator of these circumstances. My first thought was to discover what I knew of the murderer and cause instant pursuit to be made. But I paused when I reflected on the story I had to tell.(Frankenstein, Mary Shelley), This shows that Victor had the knowledge that he was the reason William was dead. Frankenstein didnt need to know about the murderer, because he indirectly was the murderer, through the circumstances he created for the monster, as I mentioned briefly before. Frankensteins reason for creating the creature was his interest in his studies, which led him to the idea of bettering mankind. Victor thought he was doing a service to humanity by creating a new human. A new species would bless me as its creator and source; many happy and excellent natures would owe their being to me. I might in process of time (although I now found it impossible) renew life where death had apparently devoted the body to corruption. This quote shows his ego behind these plans. He wanted to conquer death, something the average human could not do. He wanted to be revered highly by this so called perfect and beautiful creature. According to him, it may have been acceptable to play the role of god; maybe his being a scientist is why he didnt think of what was morally correct. However, the quote shows that right from the start, Victor had an idea of how he would somewhat be stepping into the shoes of a godlike figure, he outlines the fact that he would be superior, and he would have the power to renew the dead. This proves that he had no innocence, or naivety in terms of knowing precisely what he was doing and what it would lead to. After creating his creature, on the basis of aesthetics, he shunned it. He may also have shunned it because he already conquered death, so in his view, he may have already obtained the status of god, or a superior power, something no one had achieved. He didnt think about anything past the ugliness of the creature, or his personal benefits. His selfishness is what ultimately destroyed him and others as well. The creature he created is more like a project to Frankenstein, his aim is to conquer death, and once he has done so, the project is over. Not once does he consider the fact that he has simply given birth to a new human being, with feelings and emotion, a live creature who has to be taught the ways of life as if it is a baby. Frankensteins abandonment of the creature is another factor that proves him guilty, and not innocent. Frankenstein was wrong for being irresponsible, short sighted, and neglecting his creature. He didnt give his creature anything he needed. Its his own fault that the creature comes back saying I may die; but first you, my tyrant and tormentor, shall curse the sun that gazes on your misery. Beware; for I am fearless, and therefore powerful. The creature was deprived of the companionship, which he could only get from his creator. The creature figures that the only way he can get some attention, is by threatening his creator. This could be compared to a situation with a child and a parent. Frankenstein is somewhat the parent of his creature. His job is to nurture him, but because of his own ego, he runs away. If it were a parent and a child, the child would be defenceless because it hasnt even developed physically, however the creature is an example where he is an uneducated child, with a higher physical strength. Frankensteins creature thinks through intuition, as any child who hasnt learnt anything would do. He doesnt know whats right and wrong, so he doesnt know its wrong to threaten; he doesnt know its wrong to kill. Blaming him is like blaming a child for breaking a valuable, such as a vase. You cant blame the child because their knowledge hasnt developed, they havent yet learnt. However in the childs case, after making such a mistake, the child would be taught not to do so again, creating a basis of how it is wrong, this does not take place for the creature. It could be argued that the creature shou ld know through Victors fear, but does a child learn anything when it senses fear? No, it anything, it will only learn to keep intimidating. Frankensteins faults of his creation, or you could say his faults in parenting, in fact started from the very beginning. Frankensteins creature is described as having dark black hair, yellow skin, black lips and eyes sunk into his sockets (Shelly 56). Its quite ironic that Frankenstein feared his own creation, he is the one who hand-picked the features his so called perfect man would have. For him to say breathless horror and disgust filled my heart(56), towards a creation of his own, just shows his tendency towards aesthetics, and how backward he is in terms of being accepting, yet how forward he is in terms of doing something new. He is responsible for the way the creature turned out. This once more, proves his irresponsibility, and his view to the creation as a project. His attitude towards the creature is why he was irresponsible. He wasnt serious enough, or perhaps he wasnt ready to face negative consequences, seeing as he was a perfectionist. The background Frankenstein created in terms of nurture is what caused his creature to murder. Victor admitted to creating the monster, but he denied that he drove the monster to commit murder. He wouldnt admit to anyone; not himself, not his family, that he was the one who allowed the murders to take place. He allowed Clerval, his wife Elizabeth, his brother William and Justines death to take place because he didnt take the blame for his actions. If he had admitted to his actions earlier, less deaths would have been caused, if he had been responsible, and given the creature what it needed, he would not be guilty of four murders. In the end, Frankenstein was at loss of everything close to him, he blamed the monster, but it was his fault. He had a faint idea that it was his fault, although no one could possibly be able to admit to murdering the people close to you. The only way he could be innocent, is for not literally taking a knife and stabbing his relatives. However the pain he got from his creature was his own fault. Innocence lies in having no sense of guilt for any action of yours, this, Victor did clearly not have. The creature couldnt stop himself from destroying Victor, because Victor couldnt stop himself from creating the creature. The creature was an innocent; it only reacted to the actions of society. Victor was guilty in every way.

Free College Essays - Change of Characters in Shakespeares Othello :: GCSE Coursework Shakespeare Othello

Change of Characters in Othello Othello's character during the play is first shown as a hero of war and a man of great pride and courage. The other main characters in the play all form their own opinions of him and as the play continues, his character begins to deteriorate and become less noble. Chronologically through the play Othello's character changes from a flawless military leader, to become a murderer. Also as the play progresses, the other characters in the play change their opinions of Othello which causes the plot to happen the way it did. Throughout the first act of the play, Othello was shown as many different characters depending on who was speaking. Iago complains of Othello's pride and "bombast circumstance" and is angered by the appointment of Cassio, and educated military theoretician of Florence to lieutenant, instead of himself. Although he knows Othello is a proud man, his open and trusting nature in the beginning of the play will be eroded by the conclusion of the plot. As Iago is spe aking to Brabantio about Othello, he uses the term "white ewe" to represent Desdemona, and "black ram" when referring to Othello. By using these terms, it shows that he is trying to give a bad impression of Othello when he is speaking to the royal family in Venice, because Othello is a Moor or a Negro. Iago shows his black hatred for the Moor, and his jealousy of Cassio in his first soliloquy and also reveals his evil intentions. As the act continues and Othello is being searched for by a group of people, Iago attempts to incite Othello into anger against Brabantio, but Othello does not take the bait. He feels that he (Brabantio) may do his worst because Othello is assured that his military services to the government will outweigh Brabantio's complaints of him marrying Desdemona. These answers to Iago's persistence show that he is still a character of calmness and dignity, and he still has the self-assurance suitable to command armies of men. When Othello is foun d by Cassio, he seems to be relieved because he does not like personal conflict, which would have occurred if Brabantio had found him instead. After he is found, Othello is taken to Brabantio where he is interrogated on how he possessed Desdemona enough in order to make her run off with him.